Month: January 1970

The Track Your Truck blog and website is an e-commerce site for a company that specializes in providing GPS vehicle tracking solutions for various sorts of commercial mobile assets.

This site is an excellent example of a business conveying their message to potential clients without compromising the aesthetic appeal of their website on one hand, while the same time showing a very concise and clear explanation of exactly what it is they offer and how much it would cost potential customers every month.

The site is an excellent example of education for its customers, an explanation of the benefits of real-time tracking as well as a repository for demonstration videos to help people understand their service, for those who may be more inclined to look at videos rather than read pages of text.

At the same time the website features a blog section as well, so that the company can keep visitors up to date with new information as to the industry and possible technological advances that serve to make their vehicle tracking solutions more efficient, or even cheaper.

The TrackYourTruck.com site is built on Drupal, a content management system that may not be quite as popular WordPress but is often favored by companies as a relatively simple way of creating attractive website quickly, normally with a static front page as well as more dynamic elements that are easy to change, such as the aforementioned blog located on this particular site.

For anyone interested in learning how to combine the commercial elements of their online presence with a blog format is nicely integrated on the homepage, I suggest that you go check out the Track Your Truck website. Especially if you are in need of GPS-based vehicle tracking solutions it looks to be a professional and reasonably priced company.NULL

If you are planning to create a website and blog for your business and need an example site to show to your web developer as to the standards to which you’d like him to adhere, you won’t do much better than pointing him to the DRIFIRE website.

DRIFIRE.com is a business website for a company that provides flame resistant clothing for both military and commercial applications to distributors around the country, and they have done a superior job on their website explaining the difference lines of products they offer as well as the general need for fire resistant clothing.

In addition to a blog area–which we’re starting to see more and more of on commercials sites that know they need a means to continually update their customers–there is also a large selection of videos available on the site showing everything from fire tests and media interviews to how the company can help supply other companies with appropriate clothing for the fire industry, the utility industries as well as the military.

Another thing the company does correctly on the site is to incorporate social media icons for Twitter, and Facebook as the best way to enlist satisfied customers to get the word out about your company, and in effect voluntarily doing your marketing for you.

Whether you are in the market for comfortable, commercial fire resistant clothing or you are simply looking for ideas as to how to best construct a business website DRIFIRE.com is a terrific place to start your search.
NULL

The business website for the Quality Glass Block company is an amazingly well executed example of a low-key sales approach and an enormous resource for both professional class block installers and do-it-yourself homeowners who are interested in adding this interesting and attractive home-improvement feature to their residences. I will wager that there are very few glass block suppliers in the United States who have websites as attractive and functional as what visitors see when they visit qualityglassblock.com.

You wouldn’t have to be in the business of selling glass blocks for residential windows systems to be convinced by this site that using Drupal as a content management system is an excellent method for constructing all of the elements that you’ll need for a site that projects a coherent brand message as well as imparting a professional feel and confidence in the ability of a company to get the job done.

One element that impressed me with the site was that from the front page visitors are clearly guided to either a homeowner section where the company will help them plan their project, or an area for professionals who don’t need that sort of education.

If you are trying to decide whether to move forward with your business website by making use of either WordPress or Drupal I would suggest you visit the quality glass block website to get a good look at the state-of-the-art in what can be constructed for you to more effectively sell whatever it is you’re offering. And if you are in the market for loose glass block, windows or venting systems go take a look at this well-done website.
NULL

Chances are that most people don’t wonder too much about the business of packaging fulfillment, packaging solutions and designs, even though our lives are touched by these basic business functions every single day. The Heritage Pioneer Corporate Group’s blog and website is an absolutely outstanding example of how business-to-business websites can have attractive web presences that avoid feeling “corporate” and boring.

Instead this site does a great job in getting people excited about sustainable packaging for instance, incorporating biodegradable and recycled packaging for almost anything you would need to have shipped anywhere.

The website features an engaging, informative Flash presentation on the home page that immediately makes a visitor aware of the different services or solutions offered by hpcorporategroup.com, and then efficiently directs the site user to one of four categories of information as to the company’s brand, as well as ways to immediately get in touch with a specialist who can help with moving and storage, order fulfillment or packaging solutions.

One element of this attractive site that is example of a feature we’re seeing more and more on business websites is the link from the front page to a blog area where customers and potential customers alike can be notified as to updates either in the company’s business or new developments in packaging fulfillment and solutions and design.

This blogging element has become a fixture in websites that require a dynamic, constantly changing area that can be easily updated. For both the quality of their site and the apparent professionalism of their packaging business, Heritage Pioneer corporate group gets high marks from me.
NULL

The Handy Goddess is one of the best concepts for a website that we’ve had submitted for review at TheWeblogReview in a long time. Barbara, the site’s creator and the pink-helmeted head of handy-ness is to be complimented on its stellar execution as well.

One of the site’s taglines is “DIY at it’s most entertaining”, but this is a website that requires two tags to do it justice, and the second is “Campy, Playful, Funny & Constructive”. If you can’t imagine how all these qualities could be contained in one blog then read on.

Apparently Barbara is a mistress of all trades, with a background in fine art and a talent for humor and just about anything one would need done in the way of home improvement, up to and including bathroom renovations, advanced plumbing techniques, finishing furniture, and creating household crafts of every kind.

The site is in a blog format built on WordPress, but by including YouTube-hosted videos on virtually every post, Barbara has turned the site into a real multimedia gem, with very solid production values. Her presentation style in her videos is equal parts campy flirt and solid tips for anyone interested in DIY improvements around the home. Ever heard of that mix before? Neither have I!

I can’t imagine anyone pulling it off better than Barbara does. Lines like: “I guess we’ve got a stripped screw, it gone and lost all of its threads” become double entendre that somehow works in Barbara’s capable hands, but don’t laugh too hard or you’ll miss her instructions on disconnecting plumbing for a sink remodel!

When you have Barbara’s onscreen presence and you’re featuring subject matter that lends itself so well to video presentation, it’s a no-brainer. Site owners are recognizing the value of video not only for improving SEO and the usability of their websites but because video can serve as an additional funnel to your site, letting visitors discover a blogger’s YouTube channel even before they find their blog. For The Handy Goddess, video and pink tools are clearly a recipe for success!

The Handy Goddess works as both entertainment and DIY education, but in addition to that it should serve as encouragement to anyone who thinks they can’t create a website that will attract thousands of viewers by communicating their unique expertise and personality. Barbara has a lot more of these qualities than most though, and I’d highly recommend The Handy Goddess for home improvement tips and campy, playful entertainment.

NULL