It is one thing to have a personal blog which you used to share your musings and your private thoughts, but I’m also very interested in the way that business websites are challenged to make online presences nowadays that engage readers in the same way.
The tsi.com website (which stands for trust, science and innovation) offers performance measurement solutions and tools, and if these products don’t initially strike casual readers as inherently interesting subjects to read about, that is exactly why this website is so brilliantly done.
Between the clean design and the attractive visual elements on the page, the company has built for itself an engaging web presence that serves not only to draw the reader in but also inspire confidence in the company itself. Pay the site a visit and you’ll see what I mean.
TSI has dozens of products and measurement solutions, and support is also a large part of its business apparently, so when you find that just about every aspect of the company is featured using a hover effect over navigation tabs in the header you are looking at first-class functional design that informs even a casual visitor about almost everything they need to know about the company, but in a way that does not clutter up the overall design and branding of the site.
Certainly if you have a need for measurement tools and solutions, visiting TSI’s website would be a first stop that would most likely inspire you to take further action and contact the company.