Review 275

Freegreymatter is a peculiar site. The overall colour scheme and aesthetic is part good, part awful, with some nice touches (such as the top level navigation) and some really odd choices (space-esque background, thick red border).



What this designer needs is a lesson in minimalism: keep removing elements from a design until the design works. It would appear that originally the opposite approach was used.



Content-wise, this site is okay though it feels like less of a natural expression and more like a forced effort. For example, the most recent blog I read was a series of hyperthetical questions and answers (eg “If you had to lose one body part, which one would you pick?”) that were, for the most part interesting and entertaining. Unfortunately, they were introduced as content for the sake of content; the writer could think of nothing else to say.



Another lesson in minimalism: if you can’t think of anything to say in a blog, don’t say anything. Otherwise the end result is just noise that distracts from more entertaining posts (again, remove the elements that don’t work).



Structurally there is a lot of work that needs to be done on this site before it reaches it’s full potential (at the moment I doubt that much grey matter is being exercised by reading the site).



If some more focussed design principles were employed, the score of this site would improve, but without any true direction the posts suffer.freegreymatter.com